Search Engine Optimization Mistakes Small Businesses Should Avoid
Small businesses just starting are sometimes unsure how to increase their rankings on search engines, especially with search engine optimization and search engine marketing . There are some common mistakes that small businesses make that harm their site instead of benefiting it. Duplicate content happens when a website owner decides to copy content from a competitor's site or a blog. This dramatically affects rankings , as search engines can tell when content has been duplicated from another site. To counter this, you can hire a professional content writer for your website. Choosing the wrong keywords is another mistake small businesses make. Selecting a keyword because it is competitive doesn't mean your site will be ranked highly. Instead, pick a list of keywords that are related to your site and include them in the content on various parts of the website. This will ensure maximum coverage if a visitor is looking for any of those keywords. The chances of many visit